Mat Baxter-led agency Huge launches LIVE AI tool

June 15, 2023 9:40

Interpublic Group’s (IPG) design and digital experience agency, Huge, led by former Australian industry leader Mat Baxter, has launched a new AI tool – the Living Intelligence Value Engine (LIVE).

Aimed at unlocking new areas of growth for clients, LIVE analyses data points from sources to discover hidden trends and insights in real-time.

Huge has launched AI tool LIVE

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.