Mat Baxter switches from Mediacom to Universal McCann
Baxter and Tajer
Mat Baxter has left WPP agency Mediacom after just over a year to become the new boss of Universal McCann.
Baxter, who was given the role of chief strategy officer at Mediacom by CEO Toby Jenner after his ousting from Naked Communications, will take up the reigns at UM on December 1.
Henry Tajer, currently in the dual role of chairman of Mediabrands – which includes Universal McCann and Initiative – and CEO of UM will take on the chairmanship as a full time role.
Truly a meteroic rise. Fair play to him.
Congrats to matt., he’s a good hire for universal.
Toby must be pissed off!
well done matt…the smartest media thinker in the land
nice one buddy!!! agree with dan mats probably the smartest planner i have ever know…. once again – congrats to UM and mat
What about the promises made to Yum and IAG?! Jenner says its not a disaster, me thinks otherwise. Could Carat come back into play?
Nice one UM.
Wow mediacom must be gutted. I’ve got friends there and there not happy right now!
WOW. 3 jobs in 15 months. This is a great example of what you can achieve if you put your mind to it. Thanks for giving us Gen Yers hope that are dreams can come true.
Mat in his Naked days was incredibly inspiring and has pushed on to be one of the truly visionary leaders of our industry…he deserves everything that comes from his quick rise to CEO of UM. Go get em Mat we wish you all the best, it’s frightening to imagine your destiny in a few years time. Legend.