Independent agencies have dominated the 2015 Mumbrella Award winners list with Match Media and The Monkeys taking out the Media Agency and Creative Agency of the Year awards respectively.
The awards were held in front of a capacity audience of more than 900 at The Star in Sydney last night.
Match, which has just been sold to French holding group Publicis, also took out the Award for Culture, while The Monkeys won TV Ad of the Year for the Meat and Livestock Australia Day lamb ad featuring the late Richie Benaud. The same work was highly commended in the Ad Campaign of the Year category.
Coca-Cola’s Colour Your Summer campaign won that category and the Media Campaign award, and was highly commended in the Innovation category, which was won by M&C Saatchi for its Clever Buoy creation.
The Independent Agency of the Year category was won by Cummins & Partners, with The Monkeys highly commended.
Havas Media claimed the Emerging Agency title and another indie Edelman won the PR Agency of the Year crown.
Independent agency With Collective picked up the Direct Agency of the Year title while Revolver/Will O’Rourke took the Production House of the Year glory with Finch highly commended.
Pedestrian TV was named Media Brand of the Year while Barnardos Australia picked up the Marketing Team of the Year award.
Full list of Mumbrella Award winners 2015:
Production house of the year
WINNER: Revolver / Will O’Rourke
HIGHLY COMMENDED: Finch
Pro bono campaign of the year
WINNER: CARE Australia – CARE Package of Thanks by Cummins & Partners, Wonder, Milk Money & Risk Sound
HIGHLY COMMENDED:: New Zealand Breast Cancer Foundation – Breast Cream by Colenso BBDO/Proximity & Skinfood
Digital services company of the year
WINNER: Videology
Content marketing strategy of the year
WINNER: Qantas – AWOL by Sound Alliance & Qantas
TV ad of the year
WINNER: Meat & Livestock Australia – MLA Australia Day by The Monkeys
Direct agency of the year
WINNER: WiTH Collective
HIGHLY COMMENDED: R/GA Sydney
Experiential agency of the year
WINNER: Imagination
HIGHLY COMMENDED: Traffik
Emerging agency of the year
WINNER: Havas Media
HIGHLY COMMENDED: The General Store
Specialist agency of the year
WINNER: Mnet Mobile
Under-30 Achiever of the year
WINNER: Allister Hercus – MEC, Social Media Strategist
HIGHLY COMMENDED: Paul Den – Ensemble Australia, Creative Strategy Director; Kate McMahon – Nine Entertainment Co, Perth Sales Director
Mumbrella award for data-driven marketing
WINNER: Telstra – Driving a new model for data driven trading by OMD Australia
HIGHLY COMMENDED: Aspen – Bonnington’s Irish Moss by Bohemia Group
Mumbrella award for insight
WINNER: Victorian Responsible Gambling Foundation – Bet Regret by McCann
Mumbrella award for bravery
WINNER: Contiki – Robots Unrivalled by Contiki & Ensemble Australia
Mumbrella award for innovation
WINNER: Optus – Clever Buoy by M&C Saatchi, Optus, Google, Shark Mitigation Systems & UVS
HIGHLY COMMENDED: Coca-Cola – #colouryoursummer by UM Sydney, Ogilvy Sydney, Satellite Media, Adhesive PR, Maverick
Mumbrella award for culture
WINNER: Match Media
HIGHLY COMMENDED: JCDecaux
Media campaign of the year
WINNER: Coca-Cola – #colouryoursummer by UM Sydney, Ogilvy Sydney, Satellite Media, Adhesive PR & Maverick
HIGHLY COMMENDED: OPSM – Penny the Pirate by OMD Australia, Saatchi & Saatchi Australia & M2M Media
Ad campaign of the year
WINNER: Coca-Cola – #colouryoursummer by UM Sydney, Ogilvy Sydney, Satellite Media, Adhesive PR & Maverick
HIGHLY COMMENDED: Meat & Livestock Australia – MLA Australia Day by The Monkeys
Promo marketing agency of the year
WINNER: ApolloNation
HIGHLY COMMENDED: WiTH Collective
Independent agency of the year
WINNER: Cummins & Partners
HIGHLY COMMENDED: The Monkeys
Media brand of the year
WINNER: Pedestrian.tv
HIGHLY COMMENDED: Taste.com.au – NewsLifeMedia
Sales team of the year
WINNER: Salmat
Marketing team of the year
WINNER: Barnardos Australia
HIGHLY COMMENDED: Meat & Livestock Australia
Creative agency of the year
WINNER: The Monkeys – Sydney
HIGHLY COMMENDED: Colenso BBDO / Proximity – Auckland
PR agency of the Year
WINNER:
Edelman Australia
HIGHLY COMMENDED: Red Agency
Media agency of the year
WINNER: Match Media
APAC Creative Agency Network of the year
WINNER: McCann
APAC PR Agency Network of the year
WINNER: Weber Shandwick
APAC Media Agency Network of the year
WINNER: PHD
