Match Media and The Monkeys pick up top agency honours at Mumbrella awards night

mumbrella awards 2015 room 1Independent agencies have dominated the 2015 Mumbrella Award winners list with Match Media and The Monkeys taking out the Media Agency and Creative Agency of the Year awards respectively.

The awards were held in front of a capacity audience of more than 900 at The Star in Sydney last night.

Match, which has just been sold to French holding group Publicis, also took out the Award for Culture, while The Monkeys won TV Ad of the Year for the Meat and Livestock Australia Day lamb ad featuring the late Richie Benaud. The same work was highly commended in the Ad Campaign of the Year category.

Coca-Cola’s Colour Your Summer campaign won that category and the Media Campaign award, and was highly commended in the Innovation category, which was won by M&C Saatchi for its Clever Buoy creation.

The Independent Agency of the Year category was won by Cummins & Partners, with The Monkeys highly commended.

Havas Media claimed the Emerging Agency title and another indie Edelman won the PR Agency of the Year crown.

Independent agency With Collective picked up the Direct Agency of the Year title while Revolver/Will O’Rourke took the Production House of the Year glory with Finch highly commended.

Pedestrian TV was named Media Brand of the Year while Barnardos Australia picked up the Marketing Team of the Year award.

Full list of Mumbrella Award winners 2015:

Production house of the year

WINNER: Revolver / Will O’Rourke


Mumbrella Awards production house of the year

Pro bono campaign of the year

WINNER: CARE Australia – CARE Package of Thanks by Cummins & Partners, Wonder, Milk Money & Risk Sound

HIGHLY COMMENDED::  New Zealand Breast Cancer Foundation – Breast Cream by Colenso BBDO/Proximity & Skinfood

Mumbrella Awards pro bono campaign of the year

Digital services company of the year

WINNER: Videology

Mumbrella Awards digital services company

Content marketing strategy of the year

WINNER: Qantas – AWOL by Sound Alliance & Qantas

Mumbrella awards content marketing agency

TV ad of the year

WINNER: Meat & Livestock Australia – MLA Australia Day by The Monkeys

Mumbrella awards TV ad of the year

Direct agency of the year

WINNER: WiTH Collective


Mumbrella Awards Direct agency of the year

Experiential agency of the year

WINNER: Imagination


Mumbrella Awards experential agency

Emerging agency of the year

WINNER: Havas Media


Mumbrella Awards emerging agency of the year

Specialist agency of the year

WINNER: Mnet Mobile

Mumbrella Awards specialist agency

Under-30 Achiever of the year

WINNER: Allister Hercus – MEC, Social Media Strategist

HIGHLY COMMENDED:  Paul Den – Ensemble Australia, Creative Strategy Director; Kate McMahon – Nine Entertainment Co, Perth Sales Director

Mumbrella Awards under 30

Mumbrella award for data-driven marketing

WINNER: Telstra – Driving a new model for data driven trading by OMD Australia

HIGHLY COMMENDED: Aspen – Bonnington’s Irish Moss by Bohemia Group

Mumbrella award for data-driven

Mumbrella award for insight

WINNER: Victorian Responsible Gambling Foundation – Bet Regret by McCann

Mumbrella Award for insight

Mumbrella award for bravery

WINNER: Contiki – Robots Unrivalled by Contiki & Ensemble Australia

Mumbrella award for bravery

Mumbrella award for innovation

WINNER: Optus – Clever Buoy by M&C Saatchi, Optus, Google, Shark Mitigation Systems & UVS

HIGHLY COMMENDED: Coca-Cola – #colouryoursummer by UM Sydney, Ogilvy Sydney, Satellite Media, Adhesive PR, Maverick

Mumbrella Award for innovation

Mumbrella award for culture

WINNER: Match Media


Mumbrella awards culture

Media campaign of the year

WINNER: Coca-Cola – #colouryoursummer by UM Sydney, Ogilvy Sydney, Satellite Media, Adhesive PR & Maverick

HIGHLY COMMENDED: OPSM – Penny the Pirate by OMD Australia, Saatchi & Saatchi Australia & M2M Media

Mumbrella Awards media campaign of the year

Ad campaign of the year

WINNER: Coca-Cola – #colouryoursummer by UM Sydney, Ogilvy Sydney, Satellite Media, Adhesive PR & Maverick

HIGHLY COMMENDED: Meat & Livestock Australia – MLA Australia Day by The Monkeys

Mumbrella Awards ad campaign of the year

Promo marketing agency of the year

WINNER: ApolloNation


Mumbrella promo marketing agency

Independent agency of the year

WINNER: Cummins & Partners


Mumbrella independent agency

Media brand of the year



mumbrella awards media brand of the year

Sales team of the year

WINNER: Salmat

Mumbrella sales team of the year

Marketing team of the year

WINNER: Barnardos Australia

HIGHLY COMMENDED: Meat & Livestock Australia

Mumbrella Awards marketing team of the year

Creative agency of the year

WINNER: The Monkeys – Sydney

HIGHLY COMMENDED: Colenso BBDO / Proximity – Auckland

Mumbrella Awards creative agency of the year The Monkeys

PR agency of the Year


Edelman Australia


Mumbrella Awards PR agency of the year

Media agency of the year

WINNER: Match Media

Mumbrella Awards media agency of the year

APAC Creative Agency Network of the year


APAC creative agency McCann

APAC PR Agency Network of the year

WINNER: Weber Shandwick

Mumbrella Awards APAC PR agency

APAC Media Agency Network of the year


Mumbrella Awards APAC media agency of the year


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.