Match & Wood wins media for Chobani and Gippsland Dairy

Match & Wood has been appointed by Chobani Australia and Gippsland Dairy brands to manage its media strategy, planning, and buying across all channels.

The independent media agency said it was appointed following a competitive pitch process. Cummins & Partners was the incumbent agency and will remain the creative agency.

Head of marketing at Chobani, Steven Blakers said that the brand has “ambitious plans” for both Chobani and the Gippsland Dairy products, which will focus on the “continued growth of the yogurt portfolio and establishing Chobani in the non-dairy milk segment which is experiencing a significant uplift with Australians who are choosing to incorporate plant-based products into their diet”.