Matt Moran ‘losing it’? Fake as hell (Updated: Yes it is)
So here’s a suspicious looking “viral”.
This apparently leaked video has appeared on YouTube featuring Masterchef judge Matt Moran seemingly losing it on set over the wastage of a plate of food.
The Sydney Morning Herald certainly takes it at face value, reporting:
“Celebrity Sydney chef Matt Moran has proved he can rival his British counterpart in the foul-mouthed anger stakes. Moran, co-owner of one of Sydney’s top restaurants, Aria, has been caught on film throwing an explosive tantrum at a food stylist who threw away a dish the chef had just prepared.”
It seems to me rather odd that whoever apparently stole the video, appears to have digitally blurred some of the details on the clapperboard.
Early comments on the YouTube channel, which was only created yesterday, suggest:
“How I know this is fake: the camera person is filming what we call “reaction shots” of all of the crew. Notice that this mysterious “extra” camera person is not only the only one on set NOT frozen in stunned silence, it is not natural amateur cameraperson behavior to boldly pan the reactions of other people in a situation which is just as much a surprise to this cameraperson as it is to everyone else. Fake. Pay-off for Moran (if you buy this): he looks like he’s hyper-conscious of food waste.”
My guess? Food charity Oz Harvest. Guess who their spokesman is?
Update. Yup. Oz Harvest it is. They’ve just sent me this press release:
OzHarvest, Australia’s leading food-rescue charity, today launches REAP, an initiative that brings the food-rescue concept to regional areas around the country. The project, the brainchild of OzHarvest founder and former Local Hero of the year 2010, Ronni Kahn, provides a toolkit for regional communities to carry out the OzHarvest mission themselves; that is, to collect excess food and feed those in need.
REAP launched with a controversial viral ad campaign featuring renowned chef Matt Moran, owner/chef of Sydney and Brisbane’s Aria restaurant and also judge on Network Ten’s MasterChef.
The controversial viral video, captured on an iPhone, was released onto YouTube and Twitter revealing a very irritated Moran having a heated argument with staff on set while filming a cooking segment.
The unknown staff member throws away a piece of perfectly good-to-eat ‘plated-up’ chicken only to have a very angry Moran shock viewers by shouting expletives at the staff member for throwing away perfectly edible food.
It is revealed through a second viral video release that this was, in fact, a hoax which brings to light the issue of food wastage in Australia with the message from Moran to think twice about throwing away food. Moran also emphasises that billions of dollars of food is thrown away every year. A community service announcement with REAP’s message will also be played on Network Ten during the month of May.
Matt Moran said: “I was more than happy to be involved in something so controversial if it meant that the message of food waste would be brought to the top of Australians’ minds. REAP is a simple concept started by leading food charity OzHarvest, who have already rescued millions of meals from going to waste and who have provided millions of people with fresh food that they normally would not have access to. It’s a f***ing great cause!”
The REAP regional toolkit contains a three-step process with four guiding principles for communities in feeding the needy within their own towns. Firstly, identify the need, secondly, source the food and lastly get an esky and go!
Community food rescuers collect the food from the donor, delivering it to the client, who provides the food to the needy. Central to the program’s effectiveness is that it is an entirely free service, aligned with the OzHarvest mission. The NSW Premier’s Department provided funding to OzHarvest for this project.
Ronni Kahn, CEO and founder of OzHarvest said: “The issue of feeding those in need goes well beyond the areas we currently service which is Sydney, Canberra, Newcastle, Wollongong and most recently Adelaide. We have been working hard to create ways to help regional areas where our yellow OzHarvest vans just don’t have the capability to reach on a day-to-day basis.”
Kahn said: “REAP provides regional areas with all the necessary tools that they need to rescue food and deliver it to the disadvantaged. On top of that, it also serves to stop good food from ending up as landfill.”
And here’s the reveal video:
Tim Burrowes
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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“I CAN TELL FROM THE PIXELS”
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Front page smh.com.au as well!
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http://putitbackonthefuckingplate.tumblr.com/
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I’d believe that Matt Moran would Hulk-out over wasted food before I’d believe George Calombaris shops at Coles, or that Matt Preston cleans up after himself.
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Shame on you SMH. Hook, line and sinker…Media Watch will have a field day with this one. Tim perhaps you should be moonlighting as a researcher for them?
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How lame. Even more lame, though, is the cookie cutter media release. They are all the same nowadays – quotes from a few talking heads, all clearly written by one person trying and failing to make it sound like it’s coming from the mouths of individuals. When will these press release-writers realise no-one speaks like this in real life?!
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SMH reads Mumbrella. Headline has been changed – Aria on an F string: why Matt Moran really boiled over
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Next thing we’ll be told that the MasterChef clip of Matt flying 6 hours to Perth, just on the off chance that the contestant being asked to return to the show would be home and under his car (oblivious to the cameraman standing next to him) wasn’t real????
On the other hand, Ozharvest is a fantastic charity who deserve support.
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Witchery jacket anyone?
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The first comment on the forum says it all. I’ll get my news elsewhere from now on.
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I think this was done very well. I shared the original video when I saw it this morning and it appears a fair few others did also! Was quite surprised that I’d been trolled when I saw the full vid later today!
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Clever work !!
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Perfect reason why Fairfax is in deep shit. Readers just turn off lying media outlets.
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Need to reiterate that this is actually a great PR stunt from Liquid Ideas. The problem is with Fairfax. Pretty sure there are a few hundred subs that a laughing about it too…
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I knew it was fake, but enjoyed it and liked him more as a result of seeing it…. We really do throw away far too much food
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” Now that goes for you guys too… you can f**k off!”
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That was a cracker campaign! Clever idea and execution. I’ve been hearing good things about Liquid Ideas.
Really great way to draw attention to OzHarvest
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The company that came up with and shot the viral was Manual Pictures. Liquid is Matt’s PR agency.
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What a distasteful add- Matt Moran and OzHarvest have plummeted in my estimation- it is surely scraping the bottom of the barrel
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Nice one. Big issue and will make people reconsider their behavour.
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