Matt Moran ‘losing it’? Fake as hell (Updated: Yes it is)
So here’s a suspicious looking “viral”.
This apparently leaked video has appeared on YouTube featuring Masterchef judge Matt Moran seemingly losing it on set over the wastage of a plate of food.
The Sydney Morning Herald certainly takes it at face value, reporting:
“I CAN TELL FROM THE PIXELS”
Front page smh.com.au as well!
http://putitbackonthefuckingplate.tumblr.com/
I’d believe that Matt Moran would Hulk-out over wasted food before I’d believe George Calombaris shops at Coles, or that Matt Preston cleans up after himself.
Shame on you SMH. Hook, line and sinker…Media Watch will have a field day with this one. Tim perhaps you should be moonlighting as a researcher for them?
How lame. Even more lame, though, is the cookie cutter media release. They are all the same nowadays – quotes from a few talking heads, all clearly written by one person trying and failing to make it sound like it’s coming from the mouths of individuals. When will these press release-writers realise no-one speaks like this in real life?!
SMH reads Mumbrella. Headline has been changed – Aria on an F string: why Matt Moran really boiled over
Next thing we’ll be told that the MasterChef clip of Matt flying 6 hours to Perth, just on the off chance that the contestant being asked to return to the show would be home and under his car (oblivious to the cameraman standing next to him) wasn’t real????
On the other hand, Ozharvest is a fantastic charity who deserve support.
Witchery jacket anyone?
The first comment on the forum says it all. I’ll get my news elsewhere from now on.
I think this was done very well. I shared the original video when I saw it this morning and it appears a fair few others did also! Was quite surprised that I’d been trolled when I saw the full vid later today!
Clever work !!
Perfect reason why Fairfax is in deep shit. Readers just turn off lying media outlets.
Need to reiterate that this is actually a great PR stunt from Liquid Ideas. The problem is with Fairfax. Pretty sure there are a few hundred subs that a laughing about it too…
I knew it was fake, but enjoyed it and liked him more as a result of seeing it…. We really do throw away far too much food
” Now that goes for you guys too… you can f**k off!”
That was a cracker campaign! Clever idea and execution. I’ve been hearing good things about Liquid Ideas.
Really great way to draw attention to OzHarvest
The company that came up with and shot the viral was Manual Pictures. Liquid is Matt’s PR agency.
What a distasteful add- Matt Moran and OzHarvest have plummeted in my estimation- it is surely scraping the bottom of the barrel
Nice one. Big issue and will make people reconsider their behavour.