Maxine Fourie appointed head of social at Are Media
Are Media has appointed Maxine Fourie as head of social, where she will lead its “social storytelling across all platforms”.
The announcement:
Are Media, Australia’s #1 women’s lifestyle network, today announced the appointment of Maxine Fourie as head of social, effective immediately.
Reporting to Are Media’s head of audience, Zahra Campbell-Avenell, Maxine will lead the strategic development and execution of Are Media’s social storytelling across all platforms.
She will work closely with editorial, audience and commercial teams to elevate brand narratives, grow social communities, deepen consumer engagement and strengthen platform partnerships.
Maxine joins at a time of strong momentum for Are Media’s social channels, which collectively have more than 21 million followers.
A seasoned digital strategist, Maxine brings more than a decade of experience spanning social media, content marketing, and brand-building across both agency and in-house roles. Most recently, she was social & digital brand manager at Collective Wellness Group, overseeing digital strategy and national campaigns for Australia’s largest gym network, Anytime Fitness. In this role, she led content initiatives across franchise locations, delivering scalable frameworks and digital best practice for both B2B and B2C audiences.
Prior to that, Maxine held the role of content lead & digital marketing manager at The Social Seed, where she partnered with leading brands across lifestyle, wellness and retail. She began her career in media at Bauer Media Group in New Zealand, where she contributed to content production and social media strategy.
Are Media’s director of content, Sally Eagle, said: “We are delighted to welcome Maxine to Are Media. She brings a brilliant combination of creativity, strategic thinking and deep platform knowledge that makes her the ideal person to lead our social function.
“Social media and our digital platforms are key engines for audience growth and brand storytelling at Are Media. Maxine’s leadership in this space will propel us forward in building connection, cultural relevance and commercial opportunities.”
Maxine said: “It’s incredibly exciting to be joining Are Media at this time and lead social for some of Australia’s most iconic and influential lifestyle brands. I’m passionate about the power of social to build and foster communities, as well as tell the stories that matter. There’s a lot of opportunity ahead and I’m thrilled to be a part of it.”
Source: SKMG
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