Maxmedialab wins Audi and La Prairie
Content and media agency Maxmedialab has announced two new business wins: German carmaker Audi and skincare brand La Prairie Group.
The announcement:
MAXMEDIALAB, Australia’s newest multi-channel content and media specialist agency, today announced two significant client wins – Audi Australia and luxury skincare brand La Prairie Group Australia.
The appointments include the management of Audi Australia’s entire social networking program, as well as all media buying for La Prairie Group Australia, and come just eight weeks after MAXMEDIALAB was launched in Sydney.
Commenting on the new-business wins, Lynette Phillips, MAXMEDIALAB Managing Director and Founder, said: “We are thrilled to welcome such iconic brands as La Prairie and Audi to the MAXMEDIALAB stable.
“Our partnership with these organisations is testament to MAXMEDIALAB’s expertise across creative content, brand socialization and media buying for luxury products and we look forward to collaborating on a number of exciting projects in the future,” Phillips said.
Rosi Fernandez, Managing Director of La Prairie Group Australia, said: “We are very excited about our partnership with MAXMEDIALAB. Lynette Phillips truly understands luxury, our brand and the Australian media landscape, and we are thrilled to be part of her vision.
“This relationship is beyond traditional media buying – it will be based on jointly growing our brand and reinforcing its position as the luxury skincare leader in the Australian marketplace,” Fernandez said.
Audi Australia has appointed MAXMEDIALAB to manage its social networking initiatives. The company has a clear strategy of engagement with its customers and will now widen its reach to embrace direct communication with the public in the new media space. MAXMEDIALAB’s credentials, strategic thinking and creativity in this area were the obvious choice for the German luxury carmaker.
Launched in August 2011, MAXMEDIALAB is a premium publishing platform specialising in bespoke, multi-channel branded content, socialisation, commercialisation and media. Additional information on the agency and its full list of clients can be found at www.MAXMEDIALAB.com.au or www.Facebook.com/maxmedialab.
Source: Maxmedialab press release
Wow – big wins for a new agency. Congrats Maxmedialab
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Finally an agency that understands beauty, fashion and luxury. Impressive client list too.
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Just shows how powerful a niche agency with the right people on board can be. Refreshing to see such a cross media approach and I am sure we will see lots of other agencies starting up trying to copy the approach. Niche is the way forward in media targetting and service – well done maxmedialab. Looking forward to seeing your work
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Having worked with both Lynette and Rhian for many years I am not at all surprised about how well maxmedialab are doing. They are passionate, dedicated and understand media and whatever client objectives you give them. I have worked on the client side for over 15 years and have yet to find any client service and brand understanding as thorough as when I have worked with them and I very much forward to briefing and using maxmedialab next year when the new budget year arrives. Congratulations and looking forward to hearing about more great work. PS love the website and facebook updates!
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Just gone to their website and they have Hermes and EBay too. A very swish site aswell. I think I want to go and work there now, any media planner jobs going maxmedialab 🙂
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congrats – great job, great work
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