Maxmedialab wins Luxasia’s PR account
Beauty and luxury lifestyle brand distributor Luxasia has assigned Maxmedialab to its PR account.
The agency has also won Luxasia’s media planning and buying account.
Maxmedialab will assist Luxasia with representing luxury and celebrity fragrances including Chopard, Kate Spade, Memo Paris, Iconic London, Guess, Rochas and Cremorlab.
Nicholas Gorick, managing director at Luxasia Oceania, said in a statement: “Luxasia Oceania is excited to appoint Maxmedialab as their media and communications agency. I have always admired the work that they do, and I am excited to work closely with the team to take our brands to new heights in the Australian market.”
Lynette Phillips, CEO at Maxmedialab, added: “Maxmedialab is thrilled to be working with Luxasia Oceania, a global brand that embraces innovation and strives to bring the finest beauty brands to life through easy online and offline access.”