May’s Biggest Brand Movers revealed
Jetstar has topped YouGov’s Biggest Brands Movers list for May, as a result of fellow airline Bonza going into administration.
It made moves in nine out of 13 BrandIndex metrics, across all three categories – Media and Communication (Ad Awareness, WOM Exposure, Buzz), Brand Perception (Corporate Reputation, Customer Satisfaction, Recommendation) and Purchase Funnel (Consideration, Purchase Intent, Current Customer).