M&C Saatchi appoints Whybin’s ANZ lead to head CommBank



M&C Saatchi has picked up Whybin\TBWA Melbourne’s regional group head for ANZ bank to lead its relationship on the Commonwealth Bank account, Mumbrella has learned.

‘Banking specialist’ Mim Haysom is moving from Melbourne to Sydney to take on the role of managing partner, with former BMF Melbourne boss Ricci Meldrum understood to be starting with Whybins to head the ANZ account.

Haysom, who has been at Whybins for three years, is replacing Jo Rozario in the role who will remain at M&C as a managing partner, but take on wider responsibilities at the agency.



M&C Saatchi Australasia CEO Jaimes Leggett said: “Mim possesses a razor-sharp strategic mind, a profound knowledge of the banking sector and a passion for people and creativity which is inspiring. We are thrilled to have her on board.”

Leggett said Rozario had done “incredible work making our CommBank partnership so strong and successful in the past two years” adding: “The success of CommBank Can, in all its iterations, is a tribute in itself to what Jo has achieved.”

Haysom said: “I am beyond excited about the opportunity to join such a strong leadership team with a fantastic vision for the future of the agency.

“M&C Saatchi is doing great work across its group of businesses, and I’m looking forward to working with the amazing talent in the agency, and on CommBank which is such an iconic brand and innovative client.”

The agency picked up the CommBank account two years ago, and has created the successful Can campaign for it.

M&C has invested heavily in new talent in the last six months since it lost the David Jones creative account to Whybin\TBWA Sydney, taking  chief strategy officer Justin Graham from Droga5 and group innovation director Ben Cooper from The Monkeys.

Meldrum departed BMF in February, 18-months after taking on the role of managing partner, and is understood to be starting at Whybins later this month.

Whybins had not responded to comment at the time of publication.

Alex Hayes


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