The boss of M&C Saatchi has confirmed that the agency has lost long time client ANZ – but said that he has not been told the reason why.
In a statement issued this afternoon, M&C Saatchi’s worldwide chairman Tom Dery said:
“I can confirm ANZ will not be renewing its contract with M&C Saatchi at the end of the month.
“It’s hard to pick one reason why it’s happened. We understand organisations change in style and structure and it may well reflect what’s happening within the ANZ.
“M&C Saatchi will continue to operate our office in Melbourne with the team down there, lead expertly by Managing Director Jo Rozario, busy working on a raft of other business.
“We are looking to relocate eight to 10 people who work on ANZ in Melbourne to the Sydney office.
“We’ve enjoyed a lengthy, fruitful relationship with ANZ.
“Fourteen years is a long time in anybody’s language but is a lifetime in advertising, especially for an agency to partner a blue chip client.
“In that time we’ve done some truly category-changing work for ANZ that we’re very proud of.”
Among M&C’s most recent work for ANZ is the much talked about “Barbara’s from bank world” campaign.