M&C Saatchi elevates Emma Robbins to national executive creative director

M&C Saatchi Australia has promoted Emma Robbins as national executive creative director, alongside chief creative officer of M&C Saatchi Group ANZ, Cam Blackley, with the pair set to build a more connected creative leadership across the agency’s Australian operations.

Having first joined the agency four years ago, as executive creative director for M&C Saatchi Melbourne, and over her time with  in the role has secured a number of new wins for the Melbourne agency, including Victorian State Government, Origin and WorkSafe. The last six months have seen her rise naturally into the national role through connecting and leading creative teams on both client and new business projects across the Melbourne and Sydney hubs.

Robbin’s appointment to the new position has been designed to create broader opportunities for creative solutions across M&C Saatchi’s Australian network, as the ecosystems and ambitions of their clients diversify.

Blackley said: “Four years ago I said Emma was the only name on the list when looking at the creative leadership of M&C Saatchi Melbourne. Since then she has helped transform our business there and built a culture of creative ambition. The interoperability we’ve created between Sydney and Melbourne puts us in an enviable position to be more agile with the shape of the squads we aim at problems. With Emma’s promotion it also opens the door to change our shape even further, to connect more strongly into all the arms of our business and I’m looking forward to further announcements that will bring a new dimension to our creative offering.”

Commenting on her own promotion, Robbins said: “There’s so much talent across M&C Saatchi in this market. The chance for us to kick down some state walls and bring those talented minds together to solve client
problems, wherever that client is based, is really exciting. If the last three years have taught us anything, it’s that location doesn’t matter. What matters is rolling as one, and creating work that makes a difference. It’s exciting, and a big opportunity to work in new ways”.

Prior to the M&C Saatchi Group, Robbins spent four years as creative partner at behavior change specialists The Shannon Company, creating work for Worksafe Occupational Violence, Australian Super and Family Violence Victoria. She was also with Clemenger BBDO for 12 years, leading work for NAB, Libra, TAC, Bupa and Pure Blonde.

The new appointment also comes as Mandie van der Merwe and Avish Gordhan, have announced their imminent departure from the business after nearly four years as joint executive creative directors at M&C Saatchi Sydney.

Commenting on the departure, Blackley said: “Mandie and Avish are natural leaders, I’ve seen them grow from CD to ECD and now their biggest role yet in a short period of time. We’ve done great work and fought in the trenches together through bushfires and biohazards; we’ll always share that bond. I wish them all the best for the new gig and will be sending them a bottle of whiskey on day one.”


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