M&C Saatchi Group’s Bohemia becomes Sharesies’ media strategy, planning and buying agency partner

Sharesies Australia has appointed media partner Bohemia, part of the M&C Saatchi Group, following a competitive media pitch.

Sharesies is an investing business with the mission to help create financial empowerment for all. The Sharesies platform has over 550,000 investors across Australia and New Zealand, and makes it possible to buy shares and portions of shares from 1 cent.

“Our focus is to make investing more accessible than ever. There are record numbers of Aussies entering the investing space, and it’s imperative that the industry rises to the occasion to help welcome these new investors in. At Sharesies, we’re focused on doing this with no minimum investment, and heaps of resources and support to help our investors learn as they go,” said Brendan Doggett, Australia country manager, Sharesies.

“The Sharesies platform is one of New Zealand’s most beloved brands, and we are looking to create the same experience here in Australia,” Brendan continues. “The Australian market in 2022 is a very different landscape but what we do know is that only 8% of Australians rate themselves as “very” knowledgeable about the share market and almost half of Aussies (48%) say they don’t have enough money to invest. We look forward to working with Bohemia to help champion and grow the Sharesies brand locally.”

“There is a great opportunity to tap into the tech savvy consumer and market here in Australia and work in partnership with Sharesies to realise their purpose of creating financial empowerment for everyone, giving someone who has $5 the same investment opportunity as someone with $5M,” said Sev Griffiths, general manager, Bohemia Group.


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