M&C Saatchi Group’s Re promotes Gerald Torto to practice director

M&C Saatchi Group’s  global design business Re has elevated Gerald Torto to practice director, effective immediately.

The new role follows the recent relaunch of Re as a global design business, instead of a global branding agency, and will see Torto lead Re’s scale-up offering, helping high-growth tech businesses define their point of difference through brand and experience design.

Re’s practice director, Gerald Torto (pictured)

The newly created role is in response to a number of new business wins globally (including Practice Ignition, Dext and Skyscanner) as well as the accelerated growth of tech startups across the APAC region.

Since first opening its doors in Sydney, 13 years ago, Re now has studios across Australia, the UK and USA, with Optus, The Commonwealth Bank and Woolworths also among its client list.

Locally in Australia, 2020 saw significant growth for the business, with 36 new hires and client wins across the board including Sydney Festival and Practice Ignition in Australia and Imagine Learning in the USA.

Torto’s promotion from his most recent position as strategy director comes almost five years after joining the business, during which time he has specialised in brand consultation for clients including Optus, Domain, The Commonwealth Bank, Bingo Industries and Sky Racing.

Commenting on his promotion, Torto said: “We’ve proven we can partner with the biggest, most complex organisations and use design to bring clarity internally and cut-through in market. The opportunity for us now as a business is to bring that same blend of systems thinking, creativity and storytelling to the vibrant scale-up community of businesses that want to scale at speed and stand out.”

Torto continued: “Every week I’m speaking with really ambitious founders along with their talented teams about what they’re doing and why. Whether it’s in fin-tech, hospitality, property-tech, or healthcare, by and large they all want the same thing, a brand that tells their story, and a system that helps that story and experience scale. I’m excited to now focus entirely on helping these specific types of businesses do just that.”

Of the new role, Benjamin Harrison, managing director at Re APAC said: “Globally we’re seeing that in the tech and SaaS space, many of these brands all look and feel the same, which creates both a problem to solve and an opportunity for us to solve it. We’re excited by this role as it not only plays to G’s strengths, but also positively impacts the whole business in terms of how we work and who we work with to create brands that connect to colleagues, customers and culture.”


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