M&C Saatchi introduces flexible working policy for women, ‘WFH. Period.’

M&C Saatchi has launched a new initiative, enabling female employees to work from home when experiencing period pain.

The initiative aims to make the workplace more comfortable for female employees, and destigmatise and normalise conversations about periods.

M&C Saatchi group general manager, Nathalie Brady, said the issue of period pain arose whilst the agency was addressing its inclusivity.

“90% of women experience period pain and for 20%, it’s debilitating. With one-third of men finding periods an unprofessional topic to discuss in the workplace, women often simply endure this pain in silence,” she said.

“As a business, we recognised the need to make our workplace more inclusive; to rethink the outdated way of addressing the discomfort some women experience every month through openness and education.”

Women who are feeling unwell can contact their manager and say ‘WFH. Period.’

The ‘WFH. Period.’ initiative adds to M&C Saatchi’s existing flexible working policy, which is tailored to individual needs and designed to improve workplace happiness and productivity. In turn, the agency believes this makes staff feel empowered and take accountability for the work they produce.


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