M&C Saatchi lands Dare account
M&C Saatchi Australia has landed the Dare Iced Coffee creative account after a competitive pitch process.
M&C Saatchi CEO Michael McEwan, said the team is “very excited” about the partnership.
“The chemistry between M&C Saatchi and the Dare team is something truly special,” McEwan said.
“Our team is eager to join Dare’s journey and we’re looking forward to kick starting this collaboration and helping to deliver on their big ambitions.”
Matt Gray, Bega Group’s General Manager of Brand Marketing & Innovation, adds: “We are excited to partner with M&C Saatchi and welcome them into our agency village.
“Dare is Australia’s go-to RTD coffee and an iconic brand that has built its leadership through one clear brand story – A Dare Fix’ll Fix It. M&C Saatchi demonstrated a bold mindset with forward-thinking that will continue building Dare’s growth vision and cut through the mental clutter.”
Emma Robbins, National Executive Creative Director, added: “Dare is an iconic Aussie brand, that a talented team fought bloody hard to win, and that we are very proud to fill our fridges with.
“The opportunity to partner with such a brave client, to evolve how and where it shows up, is triple espresso exciting.”
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Nathan Jolly is the Deputy Editor of Mumbrella. He joined the team in July, 2023.
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