M&C Saatchi has launched a new campaign for Eftpos that features a man in a bar who has Handel’s ‘Messiah’ sung at him after pressing the SAV button when buying a round of drinks.
After pressing either the CHQ and SAV button, Eftpos will donate money to charty Vision Australia, where funds will be put towards the building of a facility for Seeing Eye Dogs in Melbourne.
Eftpos head of marketing Neera Manawakul said: “We are pleased to continue our tradition of giving back to Australia, following the success of last year’s debut. The eftpos Giveback campaign demonstrates our commitment to the community while also facilitating consumers’ secure and easy access to their own money, and helping them stay in control of their spending.”
M&C Saatchi ECD Ben Welsh added: “This was a brutally simple way of showing how people are doing good by simply using eftpos this festive season.”