M&C Saatchi launches first global brand campaign for Les Mills

Kalila Welch

November 15, 2022 10:10

Les Mills has partnered with M&C Saatchi to launch its first brand campaign, defining a unique tone and visual identity for the fitness brand.

‘Who Is Les Mills?’ has been created with the goal of helping people to fall in love with fitness, with the brand’s workouts offered across 21,000 gyms globally.

The campaign launches with a long form brand film, with four 15″ and four 6″ second cut downs, which are set to roll out across YouTube, Facebook and Instagram with a mix of of bespoke 15” and 6” edits across consideration and conversion. The launch is timed to coincide with key sale dates of Black Friday, Cyber Monday, Christmas and New Year’s, running in key markets of the US, UK, Europe and Australia.

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Kalila Welch

Kalila Welch joined the Mumbrella editorial team in November 2021. She took a brief career break in mid 2023 to complete her Masters of Journalism before returning to Mumbrella for a year.

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