M&C Saatchi tops AFR’s most innovative company list

September 20, 2017 1:46

M&C Saatchi Group has topped the 2017 Australian Financial Review’s 50 Most Innovative Companies list.

The agency won the overall innovation and product innovation categories for its design practice Tricky Jigsaw and the NRMA Fire Blanket.

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Abigail Dawson

Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.

Topics

Australian Financial Reviews '50 Most Innovative Companies' for 2017 CHE Proximity Leo Burnett Sydney M&C Saatchi NRMA Fire Blanket

2 COMMENTS

fleshpeddler 21 Sep 17

Good on CHEP for managing to be commercially successful while also innovating.

Not a huge endorsement of innovation that 4 of Australia’s largest advertisers have fired the other two agencies on the list in the past 18 months

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That's just dumb mate 21 Sep 17

Adland is a revolving door. Swings and roundabouts.
Brands come and go.
That doesn’t necessarily reflect on how Innovative the agency is being on them in terms of iOT and utility.
There are hundreds of other reasons.
Like crappy TV.
Or a new broom sweeping clean.

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