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M&C Saatchi wins Gold Clio Healthcare award for ‘The One Who Will End Cancer’ campaign

M&C Saatchi has won a gold Clio Healthcare award for it’s ‘The One Who Will End Cancer’ campaign which was launched to mark World Cancer Day in February this year.

The Sydney agency picked up the award in the digital category for health services and corporate communications – website.

The agency also picked up a silver Clio award for its work for The Blue Ball Foundation.

GPYY&R Brisbane took home a bronze Clio in the direct marketing category for its Crack Back Cards work for Brisbane Chiropractic Centre.

Amongst the other winners, the controversial Cannes winning Lucky Iron Fish Project picked up two Clio Healthcare awards in innovative and design.

The project picked up a Cannes Lion Grand Prix for production design at this years Cannes Lion Advertising Festival, however was the subject of controversy when the co-founder of Singapore creative agency Arcade, Gary Tranter, who was listed on the credits of Geometry Dubai’s Luck Iron Fish Project entry, said they had nothing to do with the the entry.

The gold winners:

Innovative
Lucky Iron Fish
The Lucky Iron Fish Project
Disease Awareness – Innovative
Lucky Iron Fish
Ontario

Integrated Campaign
Doctors of The World
More Than A Costume
Disease Awareness – Integrated Campaign
Publicis Kaplan Thaler
New York

Design
Lucky Iron Fish
The Lucky Iron Fish Project
Disease Awareness – Other
Lucky Iron Fish
Ontario

Design
CIREC Foundation (Rehabilitation and Prosthesis Center)
Funtastic Hand
Disease Awareness – Other
Publicis Colombia
Bogotá

Film
Randox
Sniffers
Disease Awareness – Short Form
Langland
Windsor

Out of Home
Shokubutsu Hana Personal Care
Water Billboard
Health Services & Corporate Communications – Ambient
TBWA\Santiago Mangada Puno
Makati City

Public Relations
Shokubutsu Hana Personal Care
Water Billboard
Health Services & Corporate Communications – Environmental
TBWA\Santiago Mangada Puno
Makati City

Direct
Huggies
Meeting Murilo
Health Services & Corporate Communications – Film
Mood
São Paulo

Public Relations
Legacy
Unpaid Spokesperson
Health Services & Corporate Communications – Other
Ketchum
New York

Direct
Stiftung FÜRS LEBEN
Life Time Clock
Health Services & Corporate Communications – Out of Home
serviceplan
Munich

Film
Huggies
Meeting Murilo
Health Services & Corporate Communications – Short Form
Mood
São Paulo

Digital
The Australian Cancer Research Foundation
The One Who Will End Cancer
Health Services & Corporate Communications – Website
M&C Saatchi
Sydney

Public Relations
Legacy
Left Swipe Dat
Lifestyle – Other
Ketchum
New York

Film Technique
P&G/ Pepto-Bismol
The Boy Raised By Goats
Music-Original – Film Technique
Publicis Kaplan Thaler
New York

To view all the shortlisted and winning entries click here

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