McCain Foods appoints Cummins & Partners Melbourne to creative account
McCain Foods Australia has appointed Cummins & Partners to its creative account, Mumbrella understands.
The appointment comes after McCain Foods pitched its creative account in May.
Cummins & Partners replaces TBWA Melbourne, who took the account in 2013 after McCain Foods ended its 25 year relationship with Ogilvy.
In May, Kimberlee Wells, CEO of TBWA said: “TBWA Melbourne and McCain have enjoyed an extremely successful relationship.
“We are particularly proud of the game-changing work we collaborated on for Healthy Choice.
“However, we have reached a mutual agreement our partnership is no longer the right fit and will therefore not be participating in the review process.”
McCain’s brands include frozen vegetables, potato and potato chips, pre-made meals and pizza.
Cummins & Partners and McCains have been approached for comment.
Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.
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I hear the agency is absolutely on fire. Well done to a very talented crew!
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