McCain launches a tongue-twisting ad for its beer battered chips

McCain has launched a tongue-twisting ad for its new frozen beer battered chips range.

The ad, created by Cummins & Partners, shows two mates intensely discussing whether you could find a better beer battered chip than McCain’s craft beer battered chips.

McCain said it is seeking to add sophistication to the category, showing in the new campaign that foodie friends will not realise they are being served frozen chips.

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