McCann Melbourne picks up University of Melbourne creative duties from AJF

Melbourne-Uni-logoMcCann Melbourne has won the creative account for the University of Melbourne following a competitive pitch, Mumbrella can reveal.

AJF Partnership Melbourne previously held the account however it is unclear if they participated in the pitch process.

University of Melbourne executive director of marketing communications Lara McKay said: “We are delighted to announce the appointment of McCann to the University of Melbourne business after completing a rigorous tender process.

“The work McCann Melbourne has developed for other iconic Victorian brands, such a Metro Trains, V/Line and Bendigo Bank, speaks for itself and we look forward to working closely with them in telling the stories of those that make the University of Melbourne such a remarkable place.”

For the agency the win follows on from picking up the AGL Energy creative account in January.

McCann Melbourne managing director Adrian Mills said: “The University of Melbourne is an extraordinary institution. They’re the largest research institute in Australia and a clear number one in their category. The opportunity for great work is really exciting and we can’t wait to get started.”

The appointment also follows on from McCann Melbourne coming in sixth globally on the World Advertising Research Centre’s (WARC) creative rankings, making it the top-ranked Australian creative agency.

McCann Melbourne ECD Pat Baron said: “The higher education category tends to talk in themes like leadership, the future and global opportunity. We’re looking forward to challenging these conventions and we’re working with the right people to do this.”

McCann clients include L’Oreal Paris, the Australian Federal Government, Bendigo Bank, Tigerair, Nimble, Metro Trains, Victorian Responsible Gambling Foundation, WorkSafe and Lion.

Miranda Ward


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.