McCann re-launches MRM in Australia

McCann has re-launched digital and CRM offering MRM in Australia.

Though press released as a launch, MRM has existed before in Australia, but only as small operation providing regional support for the MRM Asia Pacific offering.

McCann is expected to be putting serious investment behind the company, and has made a number of hires.

Joining MRM to form the senior creative team are Natasha Wood and Matt Stoddart from Wunderman Melbourne, where they worked across clients including Ford, AGL and Colonial.

Daniel Gray, previously at Fusion Group, joins as CRM and social media strategist. Ash Pegram joins from Monkii as senior digital producer, and ex-We Are Digital, Mustard Creative and Spinnaker creative Cayne Snowden joins as senior designer.

In an interview with Mumbrella, Ben Lilley, who was appointed CEO of McCann Australia following a reverse takeover by his agency Smart last September, talks about building the new McCann, the launch of MRM and accusations of ageism made when he announced plans to bring young blood into the agency.


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