McCann re-launches MRM in Australia
McCann has re-launched digital and CRM offering MRM in Australia.
Though press released as a launch, MRM has existed before in Australia, but only as small operation providing regional support for the MRM Asia Pacific offering.
McCann is expected to be putting serious investment behind the company, and has made a number of hires.
Joining MRM to form the senior creative team are Natasha Wood and Matt Stoddart from Wunderman Melbourne, where they worked across clients including Ford, AGL and Colonial.
Daniel Gray, previously at Fusion Group, joins as CRM and social media strategist. Ash Pegram joins from Monkii as senior digital producer, and ex-We Are Digital, Mustard Creative and Spinnaker creative Cayne Snowden joins as senior designer.
In an interview with Mumbrella, Ben Lilley, who was appointed CEO of McCann Australia following a reverse takeover by his agency Smart last September, talks about building the new McCann, the launch of MRM and accusations of ageism made when he announced plans to bring young blood into the agency.
Terrible setup for an interview. One guy behind a desk the other sitting on a sofa.
The interviewer takes a very negative approach with his questions. The CEO is getting grilled about what’s wrong with his agency by a nobody. He does a terrible job addressing the negativity.
If the CEO is going to be railroaded by a dumb geezer like this, he’s finished. At the very least someone get him some media training before he interviews again.
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Agree this is an odd set-up. However this line of questioning seems pretty legit considering the recent upheavals at mcann – a tough interview maybe, but fair.
And i have to say it is refreshing to see some honest responses to the questions being asked, rather than being snowballed by a CEO just following their media lines. The head of our current agency has a slick answer to every problem my team raises (and there are plenty) and it is frustrating beyond belief not to just get a straight answer or at least an acknowledgement of the agency’s faults or how it’s planning on improving them.
Seems pretty hard to sugar-coat the hand this new management team has been dealt. But it sounds like they’re making all the right moves to turn the agency around.
Time will tell, but i’m impressed with what i’m seeing so far.
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