McCann uses pop-up storybook to warn of the dangers of human trafficking and exploitation

McCann Australia has created a four-minute music video in the next stage of a campaign to raise awareness of human trafficking and exploitation.

MTV End Exploitation and Trafficking (EXIT), USAid, Australian Aid and ASEAN have all collaborated in the crusade which features an original song by Paris-based electro pop artist Birkii.

The spot, called “Broken Dreamers”, tells of three characters caught in modern-say slavery who are lured into prostitution, slave labour and domestic slavery, with their stories unfolding in the form of a pop-up book. The video ends with the campaign message: “Let’s give these stories a happy ending”.