McCann wins Uncle Toby’s life saving project

Tim Burrowes

July 10, 2009 1:09

McCann Sydney is to carry out a “significant” project for cereal and snack brand Uncle Toby’s involving a partnership with the Royal Life Saving Association.

The agency won a competitive pitch with Ogilvy to teach kids in Australia how to swim. The national campaign will run on TV, in magazines and online.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.