McCann wins Uncle Toby’s life saving project
McCann Sydney is to carry out a “significant” project for cereal and snack brand Uncle Toby’s involving a partnership with the Royal Life Saving Association.
The agency won a competitive pitch with Ogilvy to teach kids in Australia how to swim. The national campaign will run on TV, in magazines and online.
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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