McCann’s Dumb Ways To Die gets Gold Lion for Outdoor
A series of eight pieces of outdoor advertising by McCann, based on the Dumb Ways To Die viral video, has been awarded a campaign Gold Lion in the outdoor contest in Cannes
Leo Burnett Sydney’s “Small World” picked up a slew of Silver Lions
Sydney’s Droga5 was awarded a Silver Lion for the “Dangerous” series as well as a Bronze Lion for “Upside Down” and “Corkscrew” pieces for Platinum Blonde.
The list:
Outdoor gold campaign:
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“Helmet” by McCann Melbourne for Metro Trains
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“Moose” by McCann Melbourne for Metro Trains
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“Toast” by McCann Melbourne for Metro Trains
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“Bear” by McCann Melbourne for Metro Trains
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“Snake” by McCann Melbourne for Metro Trains
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“Piranha” by McCann Melbourne for Metro Trains
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“Hair” by McCann Melbourne for Metro Trains
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“Kidney” by McCann Melbourne for Metro Trains
Silver campaign:
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“Small World 1” by Leo Burnett Sydney for Coca-Cola
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“Small World 2” by Leo Burnett Sydney for Coca-Cola
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“Small World 3” by Leo Burnett Sydney for Coca-Cola
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“Small World 4” by Leo Burnett Sydney for Coca-Cola
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“Dangerous Debris” by Droga5 Sydney for Pinnacle Liquor Group’s Dry Rock
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“Dangerous Animals” by Droga5 Sydney for Pinnacle Liquor Group’s Dry Rock
Silver Lions:
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“A Place to Remember (The Long Table)” by Grey Melbourne for Transport Accident Commission’s Road Safety
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“Small World Machines” Leo Burnett Sydney for Coca-Cola
Bronze campaign:
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“Upside Down” by Droga5 Sydney for Pinnacle Liquor Group’s Platinum Blonde
- “Corkscrew” by Droga5 Sydney for Pinnacle Liquor Group’s Platinum Blonde
