McCann’s McLaren on horror of Japan quake

Australian Michael McLaren, the Tokyo-based Asia-Pacific president and CEO of McCann Worldgroup, is faced with the task of keeping the agency’s 600 staff safe and the network’s largest business in the region running.

With another quake expected within the next 72 hours, and the city of 13 million paralysed by suspended trains, McLaren told Mumbrella last night that while most of the company had been evacuated, some staff continue to work in the building.

“Where possible, people are working from home. But some things are being managed from the office. We need to give clients advice on how to manage media placements, real-time advertising campaigns, shoots and so on,” he explained.