McDonald’s, AAMI and Uber reshoot ads for Dylan Alcott Foundation’s disability inclusion initiative
Some of Australia’s biggest brands have re-shot commercials to include a person with disability, as part of the Shift 20 Initiative with the Dylan Alcott Foundation.
The ‘Unignorable Adbreak’ campaign in support of better disability representation in advertising features altered spots from ANZ, AAMI, Bonds, Kia, McDonald’s, Oral-B, NIB, Pantene, Uber and Weet-Bix.
Led by independent agency Special Australia, the Shift 20 Initiative is a coalition of leading brands with a focus on increasing disability representation, inclusion and accessibility in Australia’s advertising and media.
This is really awesome – amazing effort for all the brands, Speical and PHD for this.
Simply putting a PWD into a commercial doesn’t fix F all in the real world.
In fact, it is likely to be quite vehemently offensive to many PWD.
Some of these Companies named are clearly failing in their everyday responsibilities to society and PWD and now they are just throwing there piles of excess money at commercials, tossing in some token PWD, to pretend or imply that they have actual concern for them, when the reality is that they have absolutely none.
Perhaps instead of pretending like this they should instead just acknowledge what they should do and improve themselves by actually doing it, rather than pretending that they do do it. But then again – that may be for more expensive than simply paying for a few commercials