McDonald’s bottles Big Mac Special Sauce and auctions it for charity

McDonald’s has bottled its Big Mac Special Sauce and is auctioning off the first bottle on eBay for charity, while a vending machine will tour the country this month allowing consumers to grab a bottle for free in return for a Tweet.

The bottled sauce is part of a national campaign which sees 200 500ml bottles produced, with proceeds from the eBay auction going to Ronald McDonald House Charities. At publication the eBay auction was up to $23,100.

DDB’s PR, social media and experiential agency Mango is behind the Big Mac Special Sauce vending machine.

Mark Lollback, chief marketing officer of McDonald’s Australia, said: “Big Mac sauce is one of the most iconic McDonald’s ingredients and people often ask us where they can buy it; so we’re excited to be the first country in the world to offer tubs of Big Mac sauce to our customers.