McDonald’s challenges perceptions around McJobs in campaign from VCCP

Creative agency VCCP has worked with McDonald’s to challenge perceptions around McDonald’s people and what a career at the fast-food chain means, while also trying to reward staff members through a new enjoyment bonus.

The campaign highlights six staff members from across the country and aims to tell their story via an online film hosted on YouTube and McDonalds.com.au

In-store customers will see posters and tray-liners, with campaign also being supported with PR and social media.