McDonald’s gathers the Maccas of the AFL together for latest campaign

McDonald’s has gathered all of the Maccas involved in the AFL for a meal of Macca’s in a bespoke campaign created by 7RED, OMD, DDB and Whooshka Media.

The ad stars Seven’s Hamish McLachlan, his brother and AFL CEO Gillon McLachlan, former Seven commentator Bruce McAvaney, and a number of player from the men’s and women’s leagues who all go by the moniker.

DDB creative partner Jack Nunn said: “We asked ourselves how could we make McDonald’s synonymous with the AFL? And the answer was right in front of us: it already is. Every club in the league, the Channel Seven commentary team, past legends and even the CEO of the game itself all have a Macca. We had a lot of fun making this and hope footy fans enjoy seeing it during the game.”

OMD sports partnerships director, Aaron Miller, added: “To see this work realised in such a short amount of time is a massive achievement. It’s a real testament to the work that can be created through collaboration of agencies, McDonald’s Australia, the Seven Network and the AFL.”

The partnership between 7RED, Whooshka Media and McDonald’s agencies DDB and OMD is enabling the bespoke campaign to be targeted at key audiences for McDonald’s during the AFL broadcast and its accompanying programming.

7RED director, Katie Finney, explained: “By connecting the iconic McDonald’s brand with our AFL coverage, we’ve once again demonstrated how 7RED and brands are better together.

“This unique campaign execution was only possible thanks to OMD, DDB and Whooshka working very closely with 7RED to create and deliver a pitch-perfect spot that promotes the brand to Seven’s AFL audience.”

McDonald’s is a major corporate partner of the AFL and AFLW, and is a continuing broadcast partner with Seven.

Group marketing manager Amanda Nakad said: “At McDonald’s we’re proud to play an active role in communities across Australia.

“As a partner to the AFL and AFLW, we’re excited to be continuing to play a role in helping keep fans connected with their team and favourite players. Our ambition with this partnership is ultimately to support the AFL in getting more Aussies participating in – and enjoying – this great game.”

Seven Melbourne and network head of sport managing director Lewis Martin, added: “There’s nothing we love more than keeping our audiences engaged with our AFL coverage, and campaigns such as our latest work with McDonald’s do just that.

“By partnering with 7RED, brands are able to keep audiences engaged across a break, driving better results for them and ultimate, a better experience for the viewer.”


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