McDonald’s gathers the Maccas of the AFL together for latest campaign

McDonald’s has gathered all of the Maccas involved in the AFL for a meal of Macca’s in a bespoke campaign created by 7RED, OMD, DDB and Whooshka Media.

The ad stars Seven’s Hamish McLachlan, his brother and AFL CEO Gillon McLachlan, former Seven commentator Bruce McAvaney, and a number of player from the men’s and women’s leagues who all go by the moniker.

DDB creative partner Jack Nunn said: “We asked ourselves how could we make McDonald’s synonymous with the AFL? And the answer was right in front of us: it already is. Every club in the league, the Channel Seven commentary team, past legends and even the CEO of the game itself all have a Macca. We had a lot of fun making this and hope footy fans enjoy seeing it during the game.”

OMD sports partnerships director, Aaron Miller, added: “To see this work realised in such a short amount of time is a massive achievement. It’s a real testament to the work that can be created through collaboration of agencies, McDonald’s Australia, the Seven Network and the AFL.”