McDonald’s launches Big Mac Chant Challenge

Tim Burrowes

August 21, 2013 12:38

McDonald’s has launched a promotion aimed at enticing customers to upload videos describing the ingredients of a Big Mac.

Winners of the competition – to come up with the most original chant of the phrase “Two all beef patties, special sauce, lettuce, cheese, pickles, onions on a sesame seed bun” – win a holiday for seven people.

Consumers are being asked to vote on the best videos in exchange for Big Mac vouchers.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.

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12 COMMENTS

DS 21 Aug 13

Social media can really suck sometimes, can’t it….

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Billy C 21 Aug 13

I’m looking forward to 4chan getting a hold of this.

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Drew 21 Aug 13

This will be massively successful simply because the incentive to vote is actually very high. Everyone gets a Big Mac! You can receive 2 free big macs a week. Broke uni students will go nuts for this promotion – however I don’t think they will watch all the videos – probaby just vote for the clip that is first on the screen while in the lineup at McDonalds for their free Big Mac.

What are everyone else’s thoughts…

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Rebecca 21 Aug 13

‘Consumers’ need to get hobbies.

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Wisenheimer 21 Aug 13

That chant goes back to the 70’s in Australia

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Larry 21 Aug 13

I’m surprised DDB NZ are getting a second chance….

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Honestly 21 Aug 13

Oh, this is just all getting so tragic.

Yeah, sure, uni students will go nuts for this … a free big mac, what is the downside there.

After that engagement, they will take their caravan and move on.

Lame, lame, lame

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Ocker 22 Aug 13

Another recycled idea.Nothing new from Mcdonalds for a very long time.
C’mon Mr Marketing Guy do your job!

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di 22 Aug 13

Thanks a lot for giving a holiday to people who write a stupid song for you.I can not go anywhere for looking after elderly parent yet was happy to go to the hills and I lived in Tecoma where you want to build a stinking wifi filled 24 hour store to make sure I do not have peace now on a mountain.people go fishing to get away from it all..that is what the mountain is to people.. we do not want you there.Sue 8 people who live there and telling you NO.. 85 thousand people signed NO to 24 hours store.. I will write you a song~! about you so all my friends who also never want to eat or even have a coffee now.. and thanks for the kindergarten across the road..No heavy metal song exists to be LOUD enough for your DEAF ears and no heart to the community and our forest and kids and peace. You need an EVIL LOUD HEAVY METAL SONG TO SHOW YOUR TRUE COLORS. NO actually autotune.. you are fake that way..heavy metal is too good for you.

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Your mum 22 Aug 13

You know what? This sounds alot like Hungry Jack’s ad development for their Stunner menu: http://agencyne.ws/hungry-jack.....do-sydney/

Don’t do it just because its a social media idea. Do it because it’ll be NEW, engaging and effective – whatever the platform or medium. The rest is just noise.

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Ben 28 Aug 13

Hey I want a free big mac

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Chant - Vote this one! 29 Aug 13

http://bigmacchant.com/video/cf83bb07

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