McDonald’s launches Spotify Facebook first

McDonald’s is claiming a media first by launching a Spotify application on its Facebook page.

‘The Social Playlist’ enables people to introduce their friends to the McDonald’s Facebook page, help create the playlist, and reward them with the chance to win a 12-month Spotify premium account.

McDonald’s was one of the launch partners of Spotify, the music streaming service that entered Australia this year.

Joanne Liddell, Head of OMD Fuse Sydney, said, “We anticipated that the launch of Spotify in Australia would generate a lot of hype and it is a great fit for the core fan base on the McDonald’s Australia Facebook page.”