McDonald’s is claiming a media first by launching a Spotify application on its Facebook page.
‘The Social Playlist’ enables people to introduce their friends to the McDonald’s Facebook page, help create the playlist, and reward them with the chance to win a 12-month Spotify premium account.
McDonald’s was one of the launch partners of Spotify, the music streaming service that entered Australia this year.
Joanne Liddell, Head of OMD Fuse Sydney, said, “We anticipated that the launch of Spotify in Australia would generate a lot of hype and it is a great fit for the core fan base on the McDonald’s Australia Facebook page.”
“We’re always looking at new ways to engage our fans and provide them with a unique experience. We are excited that we have been able to make the launch partnership work harder, to deliver innovative integration that use the Spotify music platform to engage the McDonald’s Facebook community and deliver an Australian market first.”
Helen Lecopoulos, national media and sponsorship manager, McDonald’s said: “This campaign is another example of the direction McDonald’s Australia is taking; exploring new ways to connect with consumers, and leveraging successful partnerships to deliver useful, relevant and shareable content to its social community.”