McDonald’s partners with The Kid Laroi on new meal campaign via DDB, Mango, W+K and OMD

McDonald’s has launched its first local Famous Orders collaboration from DDB and Mango Communications, with creative from W+K and media from OMD.

The fast-food brand partnered with Australian artist and Kamilaroi man The Kid Laroi to create his McDonald’s order: a cheeseburger with no pickles, medium fries, medium frozen Coke and six-piece chicken McNuggets with barbecue sauce.


The Kid Laroi said, “I’m a huge Macca’s fan and have great memories of visiting my local Macca’s in Waterloo, Sydney for a Frozen Coke on a hot Aussie day.

“My all-time favourite Macca’s order is a frozen Coke, chicken McNuggets and cheeseburger, but I’m definitely not about the pickle!

“I can’t wait to share my meal with the rest of the country and for the first time, give Aussies their very own local Famous Order.”

The Kid LAROI will return to Australia this week for a sold-out tour and his latest track Thousand Miles is set to feature front and centre in McDonald’s the Kid Laroi meal campaign.

Liz Whitbread, McDonald’s Senior Brand Manager said, “What unites all our customers is everyone has a go-to Macca’s order, no matter who you are or how famous you’ve become.

“The Kid LAROI is a true Macca’s fan and global music sensation, with an extremely loyal following here in Australia.

“We are excited to bring the Kid LAROI’s order to life and give customers a way to connect with one of the most popular names in music right now.”

The meal will launch on the 26th of May across all national McDonald’s restaurants.


McDonald’s Australia:

Marketing Director – Tim Kenward
Senior Brand Manager – Liz Whitbread

Mango (PR):

Group Business Director – Angela McCann
Senior Account Director – Ashleigh Vallance
Account Manager – Chloe Loukes Account Manager – Sarah Meenan
Account Executive – Marina Kovacevic

DDB (Social):

Head of Social – Alex Watts
Social Strategy Director – AB Maclean
Account Manager – Zoe Albert
Senior Community Manager – Mark Priest
Community Manager – Kayte McWhirter
Community Manager – Jayden Nasso

OMD (Media & Partnerships)

Sophie Walsh – Head of OMD Create
Hattie Dinger – Director – Entertainment Partnerships
Melanie Pritchard – Account Director
Alex Hopkins – Account Executive
Zoe May – Strategy Director

W+K (Creative & Production)

Karl Lieberman – Executive Creative Director
Neal Arthur – Managing Director
Marques Gatrell/Brandon Henderson – Group Creative Director
Macaihah Broussard – Art Director
Nate Richards – Copywriter
Nick Setounski – Head of Integrated Produciton
Carlin Wilson-Webb – / Andy Daulton – Executive Producers
Jane Lee – Producer Connor Dean – Associate Producer
Kaylah Burton – Social Strategy Director
Brandon Pracht – Group Account Director
Brian D’Entremont – Account Director
Madigan Forbes – Account Executive
Sonali Shukla – Account Supervisor
Julie Petruzzo – Head of Business Affairs
Sean McGee – Sr. Business Affairs Manager

Pretty Bird (Production): Jason Noctio – Director
Ali Brown – President/ Executive Producer
Tracy Hauser – Director of Production
Megan Porche – Line Producer


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