McDonald’s shows off different side preferences in McSmart Meal campaign, via DDB Sydney
McDonald’s has launched a campaign for its McSmart Meal offering, via DDB Sydney.
The announcement:
McDonald’s is giving fans the chance to show their love for their favourite Macca’s side, with the new McSmart Meal campaign featuring a selection of fan favourites.
This year, customers can personalise their meal more than ever, getting a Cheeseburger, Small Fries and a Small Soft Drink, and then choosing from four iconic McDonald’s sides – 3pc Chicken McNuggets, a Cheeseburger, a Chicken ‘n’ Cheese, or a Small Sundae – all for just $6.95.
The campaign celebrates this next level of choice with some unique personalities demonstrating their passion for some of Macca’s most-loved sides, whether they’re Sundae stans, Nug lovers, Cheeseburger buffs or Chicken ‘n’ Cheese fiends.
Tobi Fukushima, head of value, promotions & delivery marketing at McDonald’s, said: “We know our fans love variety and value, so we’ve added more choice to the McSmart Meal. This campaign is designed to give our customers the flexibility to enjoy their meal, their way.”
Jack Nunn, creative partner at DDB Sydney, said: “McSmart is a great deal and tapping into Macca’s fandom has been a great deal of fun.”
The campaign launches with film, out-of-home and social, asking fans ‘What side are you on?’
Available for a limited time, the McSmart Meal campaign runs until March 4th. 2025.
For more information, visit https://mcdonalds.com.au/the-mcsmart-meal
Credits
Client: McDonald’s Australia
Creative Agency: DDB Sydney
Media Agency: OMD
Production Company: Photoplay
Director: Sarah Adamson
Post-Production: Heckler
Source: Third Avenue Consulting
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I believe that McDonald’s forcing their customers to have a cheeseburger in this meal, when they used to have of two burgers, is the opposite of “more choice.” They should allow customers to choose two sides, not just one, as that was the entire purpose of the McSmart Meal only a short time ago.
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