McDonald’s, Suncorp, Uber some of Binge’s first partners for ad launch this week

Foxtel Media has signed on 21 brand partners ahead of its upcoming advertising launch for its streaming service Binge, with the list including McDonald’s, Suncorp, Uber and more.

Foxtel said its new product was modeled on Kayo Sports and has watchability at its core, promising “minimum impact on the viewing experience but maximum impact for brands”.

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