McDonald’s taps into the communal joy of winter via DDB and OMD
McDonald’s has launched a new campaign that taps into the joy of Australian winter and spending time together with loved ones, with creative from DDB Sydney and media from OMD.
Beginning with a 30” TVC running nationally, the campaign spans TV, cinema, digital, social, OOH, radio, influencer marketing and AFL and NRL sponsorship, and is integrated in-store with a new winter menu for friends and families to enjoy together.
The spot makes an observation of the similarities between penguin colonies and Australians huddling in groups during winter, with a Macca’s meal as the centrepiece and as an experience to be enjoyed together.
