MCMPR appointed to lead integrated comms for Chatswood Chase redevelopment
MCMPR will manage the integrated communications strategy for the opening of the redeveloped Chatswood Chase, delivering a rollout across communications, talent, creative content, and experiential activations.
The announcement:
MCMPR, Australia’s leading integrated communications agency has been appointed by Vicinity Centres to lead its Integrated Communications strategy for the anticipated opening of its retail destination, the new Chatswood Chase.
With a proven track record and unparalleled network, MCMPR is uniquely positioned to spearhead Chatswood Chase’s dynamic repositioning strategy, leveraging its expertise with leading luxury, retail, fashion, beauty, and lifestyle brands. Through a staggered 18-month project the roll out will include Communications, Talent, Creative Content, and Experiential Activations.
The leading property asset is undergoing a transformative multi-phase redevelopment, delivering a world-class shopping experience that will cement its position as the leading luxury retail, hospitality and lifestyle destination in Sydney.
The appointment reaffirms MCMPR’s commitment to leading the conversation across luxury, retail, fashion, beauty, wellness, and lifestyle – delivering an integrated service model that continues to position its partners at the forefront of an ever-evolving and fast-moving landscape.
“We are proud to be part of the transformative Chatswood Chase redevelopment, an appointment that recognises our team’s dedication to delivering world-class service through a dynamic and multi-faceted approach. Vicinity Centres is recognised as a leader among Australia’s retail property groups, and the scale and innovation of this project are not only industry-leading but are also poised to redefine the shopping centre experience. We are energised to help shape and craft this impactful delivery for our industry.” Marie-Claude Mallat, founder & director, MCMPR.
This recent appointment follows a stream of recent client wins for MCMPR; welcoming the world’s most prestigious pearling brand, Paspaley Pearls, global luxury footwear and accessories powerhouse Jimmy Choo, and luxury ready-to-wear fashion house Michael Kors to its portfolio in the past three months. The agency also announced appointments by Acne Studios and Smeg Australia in February this year. These brands join the agency’s long-standing clients including LVMH’s fashion and leather goods star performer, LOEWE, Australia’s own luxury success Zimmermann, and luxury science-backed Australian skincare brand RATIONALE who rely on MCMPR to bring to life their boldest ambitions with unparalleled strategy, service and style.
Source: MCMPR
