ME Bank sponsors FFA

ME Bank has entered into a three-year sponsorship deal with the Football Federation of Australia.

The announcement:

ME Bank is excited to announce a newpartnership with football’s governing body Football Federation Australia (FFA). ME Bank has entered into a 3-year sponsorship deal with FFA to become the official banking partner of the Hyundai A-League and the official banking partner of FFA’s Grassroots Football Program.

FFA, in collaboration with ME Bank and its agency Twenty3 Sport + Entertainment, have created a new annual award – the ME Bank Green Card for Fairer Play – which is designed to recognise and reward acts of Fairer Play within the Hyundai A-League community, both on and off the field.

The award will be judged by an esteemed “Green Card Panel” consisting of football media and football legends Mark Bosnich and Hyundai A-League coach Ange Postecoglou.

ME Bank’s General Manager of Marketing and Brand, Aimee Suchard-Lowe, said, “it’s exciting to form a long-term partnership with the FFA and the Hyundai A-League which covers both the elite and grassroots aspects of Australian football.

“ME Bank believes fans, players and Australians more broadly always deserve a fair go. Football already has a great system for calling out unfair play with its yellow and red cards. The ME Bank Green Card for Fairer Play adds another dimension to this system, highlighting and rewarding fair play both on and off the football pitch.

“Instead of trying to fit our message into an existing asset, we’ve been able to work collaboratively with Twenty3 and FFA to create a new initiative that can assist ME Bank beyond simply logo awareness. This exciting new concept is designed to reinforce ME Bank’s positioning in the Australian banking landscape.”

David Gallop, CEO of FFA, welcomed ME Bank as a new partner to the Hyundai A-League and paid tribute to the role of Fairer Play in football.

“While players are most often judged by their skill, goals, flair and potency, football is also a game that can inspire acts of true sportsmanship and community spirit,” he said.

“While so often moments of Fairer Play go unnoticed, I am very happy to announce the introduction of an award that symbolizes one of the best attributes in sport – fair play.

“With the backing of a fantastic new partner in ME Bank this award will surely become an important feature of our competitive calendar.”

Source: ME Bank press release.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.