F.Y.I.

Measuring business outcomes is the biggest challenge for APAC adlanders: IAS report

January 30, 2020 9:28

Integral Ad Science’s (IAS) Industry Pulse Report shows that APAC adland professionals are focused on quality, contextual targeting, lack of social media transparency and measuring business outcomes.

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Topics

APAC FYI IAS Industry Pulse Report integral ad science

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Measuring business outcomes is the biggest challenge for APAC adlanders: IAS report

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