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Meat Free Week to launch next year in anti-factory farming awareness campaign

Don’t eat me for a week

A campaign has launched to raise awareness of the amount of meat Australians eat, and the practices behind factory farming.

The campaign centres around Meat Free Week, an event that urges Australians to go without eating animals for a week, from 18-24 March next year.

The campaign is being led by former NewsLifeMedia executive Melissa Dixon and Pacific Magazines national advertising director Lainie Bracher.

It is being backed by model and TV presenter Laura Csortan, former magazine editor Deborah Hutton and actor Krew Boylan. Chefs Simon Bryant, Belinda Jeffery and Bill Granger are providing meat-free recipes for the campaign.

A campaign website – Meatfreeweek.com – goes live tomorrow.

Australia is the second largest consumer of meat per capita after the US. The average Australian eats around 120kg of meat a year. This consumption would not be possible without factory farming, which the campaign says leads to the suffering of 500m animals in Australia every year.

“We know it’s a big ask to cut back something you love to eat, but when people know the facts, we’re confident they’ll commit to eating less meat and when they do, make the choice to buy ethically produced meat” said campaign co-founder Melissa Dixon.

Money raised from those taking part in Meat Free Week will go to animal protection institute Voiceless.

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