GroupM media agency MEC has announced a new addition to its digital team with the hire of Jennifer Brown as digital strategist.
SYDNEY, 19 July 2012: MEC Sydney has boosted its digital ranks with the appointment of Jennifer Brown as Digital Strategist, tasked with bolstering the agency’s capabilities in social, emerging technology and mobile.
Jenn moves to Australia from MEC Seattle, where she was Digital Strategist and also served as Mobile and Emerging Platforms lead for MEC offices in the West Coast of the US. In that role, she consulted on digital innovation, social and mobile marketing for clients such as Microsoft, Paramount Pictures, Gallo Wine, Chevron, Activision and iShares/BlackRock.
Jenn started her journey with MEC in the Irvine, California office seven years ago before moving to Seattle in 2009. Her expertise is equally spread across social media, emerging platforms and mobile marketing technology, and through her work she has gained a thorough understanding of consumer usage and behaviour. Her client portfolio over the past seven years has included Land Rover, Jaguar, Amgen Pharmaceuticals, Toshiba, AT&T and eHarmony.
Peter Vogel, MEC Australia Chief executive Officer, said: “New digital platforms and technologies are crucial to all marketers, their route to market and how they engage with their consumers.
“I am therefore very pleased that Jenn Brown has joined MEC Australia, bringing her leading experience in these areas from the US West Coast. She is an excellent addition to our team as we continue to improve and develop our digital and technology capabilities.”
Jenn added: “I’m excited to bring what I’ve learned in the US to the Australian market – it is a dynamic, fast-moving, and digitally-focused culture, and one I am eager to both contribute to and learn from.”
Jenn will report to Group Business Director Meredith Ansoul on client responsibilities, and Peter Vogel on emerging platforms.
Source: press release