MEC boss Vogel calls for ‘more professional behaviour’ in wake of Nestlé account win
MEC boss Peter Vogel
More professional business behaviour is needed if the media agency industry is to earn respect for its work, MEC Australia chief executive Peter Vogel has said in a response to a letter of congratulations from a rival.
Last week ZenithOptimedia CEO Ian Perrin sent an open letter to Vogel in an attempt to end the “vicious cycle” of accusations usually levelled by the losers of a pitch, after MEC won Nestle from them. He said the “best team won” and acknowledged how Nestlé ran an “open and ethical process”.
Vogel has now penned his own letter in response, saying it was “refreshing” for the incumbent agency not to cry foul or spread “other misinformation about the appointment”.
Guys, just email eachother direct.
Peter and Ian sitting in a tree….
Seriously great stuff guys.
Very touching, but its much more fun when there are punch-ups…
Nice one, and congrats on the win!
Would do most people think when a senior agency exec announces a pitch win and in the same sentence says they won it ethically and not in a dodgy manner.
“Mmm, I wonder why he said that …”
Alex, can you poll the answer please.
Imagine this scenario. TV ratings finish after 40 weeks of a cat fight and David Gyngell rings Tim Worner and says well played you were the best!!!!. Don’t know who is winning to date but same response in reverse. And by the way the ratings system is 100% right all the time – As Michael Caton would say “tell them they are dreamin”