MEC creates digital strategy team
Media agency MEC has promoted Guillaume “G” Goudal to digital strategy director as part of the agency’s move to gear up its digital credentials.
The promotion is part of a restructure of the WPP agency by newly arrived chief innovation officer Tim Knight to create a digital strategy team. Knight was previously with Tequila.
The team will be led by Goudal (pictured), who has been with the agency for three years.
Knight said: “G is a standout performer with an incredible work ethic and most importantly; we share a belief. Good digital strategy is a journey, requiring a long-term plan against which short-term campaign activity is constantly checked and optimized.”
Meanwhile, Luke Ryan has joined the agency as social media manager. He returned to Australia after consulting for MySpace in the USA on the company’s mobile platform while doing an MBA in Digital Marketing in Boston.
Ryan said: “The intention is to form more long-term Social CRM plans and the first step is to listen to what the online community is saying”
He will also report into chief strategy officer James Hier, who joins the agency this month to head up the analytics and insights team. Previously Hier worked for Unilever.
Knight said that one of the agency’s key aims was to ensure that its digital team has skills across paid, owned and earned media.
Ryan’s role will be to focus on earned media, while Knight will lead the push into an owned media strategy building on brand platforms with clients such as Red Bull events and BigW and Dymocks’ online platforms.
The appointment is the latest in a series of moves by Australia’s media agencies as they seek to get to grips with social media, with every media agency seemign to take a different approach.
PHD has built a non-exclusive alliance with We Are Social. And this week it emerged that Mediabrands (owner of Universal McCann) is setting up a social media division with the probable launch of Interpublic’s social media shop Rally. Meanwhile, Mediacom’s head of innovation and technology Nic Hodges has warned media agencies that social media may not be the goldmine they think.
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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Another great move by MEC, G is an absolute star and one of the most impressive digital brains I’ve worked with.
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Congrats G.
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Nice one Timbo!
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YAY!!!! You deserve it G 🙂
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Congrat Monsieur Goudal,
Finally your insane working “ethic” (read life) pays off!
Cheers,
Freddy
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Bien joué ma gueule!!!
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G, well deserved promotion. Looking forward to working with you on some great digital campaigns. Deb
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Well done man!
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