F.Y.I.

MEC makes two new appointments

Pete Grenfell, James Lutty, Ricky Chanana, Alex Hancocks

Media agency MEC has made two new key appointments with the promotion of Ricky Chanana to digital trading director and the appointment of James Luty as search manager to work closely with Peter Grenfell chief innovation officer and Alex Hancocks search director.

The announcement:

2 February 2012: MEC continues to strengthen its digital capabilities with the promotion of Ricky Chanana to Digital Trading Director and the appointment of James Luty as Search Manager.

Ricky has been with MEC for four years and steps up from his post as Digital Trading Manager for Sydney into the newly created role, taking responsibility for all digital trading activity across the MEC teams in Sydney and Adelaide. He will also sit on the GroupM digital trading council.

Both Ricky and James will work closely with MEC Chief Innovation Officer Peter Grenfell and Search Director Alex Hancocks.

“Ricky’s new role reflects the ever-increasing importance of digital to our business across display, social, video and other platforms,” Grenfell said. “His knowledge of the sector and effervescent personality makes him the perfect person to drive this forward for us and ensure we have strong publisher relationships that deliver the best value and results for our clients.”

In his role as Search Manager, James will work alongside Search Director Alex Hancocks to help grow the agency’s Search department. He makes the move to Sydney from full-service UK agency Coolpink, where he spent two years as Paid Media Manager, helping grow the digital team from one to six people. At Coolpink, James was responsible for all online paid media activity, including PPC, affiliate marketing, shopping comparison and email marketing.

“James’s appointment and Ricky’s promotion are further demonstration of MEC’s commitment to provide our clients with a completely integrated offering, with great people at the heart of our agency.”

Source: MEC press release

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