MEC wins global Marriott International media business
WPP media agency MEC has won the global media account for hotels group Marriott International.
The announcement:
SYDNEY, 26 October 2011: Marriott International has appointed MEC as its lead global media agency.
MEC will be the lead media planning and buying agency for all of Marriott’s brands worldwide, including Marriott Hotels and Resorts, The Ritz-Carlton and Marriott Rewards. The account is worth approximately $120 million.