Media agencies positive about 2023 depsite economic uncertainties: IMAA

Independent Media Agencies of Australia (IMAA) members are positive about the 2023 outlook, as more than half (60%) expect to grow between 10% and 20% and more next year, according to the latest Pulse survey.

While economic uncertainties still linger in the background for 2023, most agencies expect growth especially in the second half of next year. This follows a turbulent but positive outcome of 2022, with 67% of agencies up by between 10% and 20% and more in revenue.