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Media and Capital Partners spins out its media arm to launch PR agency Mojo Media

Investor and media relations consultancy, Media and Capital Partners, is launching a consumer, finance and technology PR agency, Mojo Media.

Mojo Media will be led by Media and Capital Partners co-founder, Justin Kelly. His move to head up the new agency leads David Greer, also a co-founder, to take the role as chairman for Media and Capital and assume the responsibility for leading its corporate practice.

From the launch of Mojo Media, Media and Capital Partners will primarily deal with corporate clients.

The Mojo Media team: Cassie Geselle, Justin Kelly, Constance Bromell, Aprille Lim, Kristian Towse, Natascha Kwiet-Evans

The team at Mojo Media is comprised of account director Kris Towse, senior account manager Aprille Lim, account managers Natascha Kwiet-Evans and Cassie Geselle, and senior account executive Constance Bromell.

The new agency will service B2B and B2C clients across Australia and internationally. Its service offering includes strategy development, content creation, media training, issues management, social media strategy, influencer marketing, event planning and brand development. Mojo Media will also specialise in crisis communications support.

Mojo Media will also provide services to high-profile individuals and executives and work with not-for-profit organisations such as the Australian Childcare Alliance and the Sir John Monash Foundation.

The agency said its catch-cry will be ‘Makes you memorable’.

Kelly said the new agency’s identity would better reflect the work that the media team of Media and Capital Partners had been doing.

“The time was right for us to carve out a new identity to better reflect the work we’re doing,” Kelly said

“Mojo is a full-service agency providing a one-stop shop PR solution for brands that want to stand out, have meaningful impact and become memorable. Having served on the front line of the media, we know what it takes to deliver real cut through and value for clients.”

He also said that Mojo Media would be home to ‘disruptor brands’.

“Media and Capital has built a quality reputation over many years servicing corporate and consumer clients with purpose, reliability and ingenuity. It’s in that spirit that Mojo Media comes to market as the new PR home for disruptor brands, entrepreneurs, startups and emerging private companies,” he concluded.

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