Media charity Mayday reaches $1.5 million in sponsorship commitment

Clockwise from left:  Henry Tajer, Anthony Hourigan, Monique D’Arcy Irvine, Kerry McCabe, Mark Britt, Adam Furness, Barry O’Brien.

Media industry charity Mayday has raised $1.5 million in advertising space commitments from Australian media owners as it prepares for a relaunch later this month.

Meanwhile, Mayday has also announced Media Federation of Australia president Henry Tajer will join the board. Tajer’s appointment follows Ten sales boss Barry O’Brien stepping up as chair last April at the same time he departed PHD.

Creative agency The Monkeys is to provide a new brand direction which will be revealed at this month’s relaunch.

Ten more sponsors have also signed up to support the charity, which looks to help eliminate youth disadvantage. They include Adconian Media Group,, Microsoft Media Network, and Seek.

O’Brien said: “What started as a group of people putting their connections to good use is fast becoming a genuine ‘movement’ to own the issue of youth disadvantage in Australia.”

The donated ad space will be auctioned off. Since inception, the charity has raised a reported $3 million in direct cash funding and $2.3 million in media and marketing support.



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